Thinkific Pros And Cons


As everything gets digitized online learning has emerged as among the top sought-after education and learning courses. It’s not a surprise that a lot of people are beginning to look for platforms to help teachers or schools shift.

Of all the online courses platforms, Thinkific may be the most popular. It allows you to create your own courses and then sell them. What’s more, you can use those courses for your membership sites. With just a few edits options, you can design your class with all the videos, images as well as text files you need.

Thinkific is a great platform with many features that can assist you in constructing your plan if you’ve been looking for the right platform. Since there are so many things to look into, we made this article to help you understand its features, drawbacks, and benefits.

However, we must warn you that this is a lengthy blog. If you’re not fond of reading, this video may be more helpful. It will provide all the knowledge you’ll require. You’ll be able to determine whether Thinkific is right for you or not.

Now let’s start taking an in-depth an examination of Thinkific in detail.


Before you go on, you may want to watch this video by Buildapreneur on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of Thinkific.

What is Thinkific? Thinkific Pros And Cons

Thinkific was co-founded by Greg Smith. It was created when he wanted to take his LSAT class online. His older brother Matt Smith helped him reach more students.

As time passed the online course he taught began to take off. Soon, students, businesses and entrepreneurs began looking for ways to accomplish similar things. The brothers together their cofounders Matt Payne and Miranda Lievers began to create Thinkific.

Today, Thinkific has been used by over 36,000 course creators around the world. Moreover, establishments such as Samsung, Aweber, and Hootsuite also used them.

With Thinkific, you can publish your sales page with your brand. You can collect payments efficiently and allow members access to your course.

Additionally, Thinkific has been accessed by more than 16 million students from 164 countries.

Thinkific Pros And Cons

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What are the main features?

Thinkific lets you create your course even if you don’t have a technical background. Through it, you can promote your online courses with its built-in marketing tools. You can also track progress with its monitoring system.

These are only the general overview of the features of Thinific. Let’s take an in-depth look at each.

Website Builder

Before you are able to begin offering your classes, you’ll must develop creating your own website. Thinkific has tools that can help you, especially when you don’t have any technical background. Here are some tools that could help you.

SSL Certificate

Securing information is needed to safeguard not only you but as well your pupils. Thinkific provides a standard SSL certificate available for all plans. If you wish it to be customized the best option is to purchase Their Premier package.

Custom Domain

A domain name can help you look more professional. Thinkific offers its members the opportunity to use the subdomain for free. Even those who use the free plan can avail of this feature.


If you’re not sure what to do with your website, Thinkific offers themes and templates that you can use as your guide. You can easily modify each one to suit your brand’s. Thinkific provides three themes that you can pick from, each having the option of ten different variations to be used as a base.

Drag and Drop Builder

As we’ve mentioned earlier, you don’t need to have a tech background to make your website with Thinkific. All you have to do is select the features you want, then choose and select the features you’d like to your site.

You can pick from their templates, or create your own designs by scratch. You can drag and drop components such as banners, countdown timers, calls-to-action or checklists.


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Course Builder

Course Layout Customization

Apart from customizing your site’s layout, you also have the option to customize each of your courses. But some plans have limited choices.

You can alter the theme, add your logo and even label your lessons. Some options will allow you to highlight your company’s name.

Multi-Content Support

The teaching method should incorporate the most diverse types of content as possible. This assists students in learning through various ways. In the case of Thinkific, they support 12 formats for their content. If you’re moving from different software, Thinkific has a Bulk Importer option that can make the process easier for you. You can upload the following to your course:


  • Video
  • Audio
  • PDF
  • Text
  • Quiz
  • Survey
  • Presentations
  • Assignments
  • Live feed
  • Exams
  • Downloads
  • Drip Content

It is possible for your students to complete prerequisites before accessing some courses. Additionally, drip content lets the user to determine when they will release the content. It could happen through milestones of the student, the enrollment date or the date of start.

Completion Certificates

You can also design completion certificates with their templates. Each of the templates can be modified to reflect your branding. It is possible to add your logo, change the fonts and colors. You can even create a certificate if the student successfully completes the entire course.

Marketing Tools

With Thinkific you will have access to various marketing tools to you promote your courses. It is possible to add widgets as well as third-party integrations, such as Aweber and Mailchimp. There are other platforms that you could use for automation, analytics, e-commerce, student access and growth tools.

They also have an affiliate program tracker. The only downside to it is that Thinkific doesn’t support payments for your affiliates. It is necessary to pay via a different platform.

Analysis and Reporting

Learning about the course will assist you in improving the course so that your students can benefit from it. It will help you track the level of engagement and sales. You can also monitor your sales, profits, and even student engagement.

Student Management

Thinkific has a student onboarding process that can help students understand your course. If you create one for them, they’ll receive emails, email notifications, and access to communities.


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Who is Thinkific most suitable for?

Thinkific is best suited for those who wish to make online courses. It is used by coaches instructors, mentors, online educators, entrepreneurs, digital marketing platforms, as well as academic institutions. It is also used by businesses and establishments to provide online training and business coaching.

What are the pricing plans?

Presently, Thinkific offers four plans to choose from. Each plan includes specific features that meet your specific needs. This is a comprehensive overview.

Free Plan

Thinkific isn’t only offering an opportunity to try the course for free. If you don’t create a lot of courses each month, then this one might be a good option to you. Even if it’s free and you have the most basic tools to create an online class.

It is recommended for people who are new to the idea or are just deciding whether this is the right choice for them. Moreover, you’ll have access to its main features like content hosting, the ability to create surveys and quizzes, customer support, unlimited students, and even tools for creating unlimited courses, while also having immediate access to your money.

Basic Plan

If you’re interested in making online courses, the Basic Plan comes with all the tools and features you need for your business. It costs $49 if you pay it monthly. If you wish to make it a year-long payment it will cost you $39 each month.

Basic Plan Basic Plan has additional features that can help scale your business. For instance, you can organize content and access The Thinkific Academy Basic Courses. Additionally, you can add promotions and coupons. You can also have a unique student email and you can even have your own domain.

In addition, you will get access to the Thinkific App Store. You can also make unlimited courses using their Basic plan.

Pro Plan

Thinific’s Pro Plan is one of the most popular of the plans that they have available. If you pay annually, you will only need only pay $79 monthly. You can finally have your life lessons, completion certificates and even create community groups for students by purchasing The Pro Plan.

It is also possible to create secret and private classes for your members and allow them to choose a flexible pricing or subscription. If you are teaching lessons that require prerequisites, you can finally stop the course until your students complete them.

It’s ideal for those who plan to provide courses more frequently or who need to deal with more students.

Pro + Growth Plan

If you’re using Pro but require a minor change, Pro + Growth Pro and Growth plans can help you meet your objectives. Additionally, it permits you to sell your courses within organizations and groups. If you’re selling classes aimed at improving skills for workers, then going for this option could be the most effective choice.

Premier Plan

Premier Plan: The Premier Plan is at $499 per month. It’s great for people looking to scale up their business or for educational institutions that are moving their courses online. With it, you’ll be able to have five admin accounts for your site as well as unlimited courses, content as well as students.

Furthermore, it comes with all the features as well as unlimited communities. They also include 15 group analysts exam and integration with white labels and an onboarding system.

Plus Plan

If you feel the Premier Plan constraining, Thinkific also has the Plus Plan. Apart from email white labeling It will also allow the course to be branded with your branding. The prices may vary depending on your specifics. Contact the team to get a quote.


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Thinkific Pros and Cons

To determine whether Thinkific is the right choice for your company, read this an overview of its pros and pros and.


  • Simple to set up
  • Allows customizations
  • The support team is readily at hand
  • Incorporates an onboarding process for students. Thinkific Pros And Cons
  • Custom domains are available.


  • No funnel builder
  • There is no chat support Thinkific Pros And Cons
  • It is essential to use third party email providers


Thinkific is great, especially If you’re searching for a course creation tool with everything you need. From creating courses to a web site Thinkific can help you run your business. Thinkific Pros And Cons

Additionally, the platform will support your business by providing you with tools for analysis, marketing and even protecting your data.

They also provide a free plan for those who are just beginning this kind of business. If you’re a part of a larger establishment or school They also offer specific plans that will accommodate your specific needs.

FAQ Thinkific Pros And Cons

Here are the most frequently asked questions regarding Thinkific.

Where is the headquarters of Thinkific?

The headquarters of Thinkific is located at 369 Terminal Avenue, Vancouver, Canada.

Can the course be accessed via a smartphone?

Thinkific provides mobile-friendly courses. It’s completely responsive, and can be rendered on any device, be it a smartphone, a computer, or tablet.

There are any transaction fees?

Thinkific doesn’t charge any additional charges for transactions. Whether you’re subscribed to a free or premium plan, there’s no fees for transactions so you’ll have less operating costs.

Does Thinkific make use of LMS-based software?

LMS, also called Software for managing learning, is essential to help promote education and training courses. Students can access the lessons through it, even if they are in text and written form.

What are the free plan’s limitations?

Thinkific provides a no-cost plan which covers all the tools you’ll require. But, you’re only able to provide 1 course. If you wish to offer more than one course, you’ll need to subscribe to a paid plan.


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Thinkific Pros And Cons


Selling online courses has become one of the most lucrative business models. Everybody wants to improve their techniques so that they can improve their career. Content creators are no exception. sharing their knowledge with others gives you an opportunity to share your knowledge and earn passive income on the side.

Teaching is a talent in itself already. Teaching online is a whole thing completely. You’d need to learn how to design your online course as well as prepare other things, such as fixing your lesson schedules.

There are plenty of platforms that can help you with that. One of the most well-known is Thinkific. There are also other platforms competing for the best spot.

We’re sure that you’re here to find out which one is the most effective. In the end, choosing the right one for you will mean you’ve made a good investment.

In the purpose of this article, we looked into 5 competitors – Kajabi, Teachable, LearnWorlds, Podia, and Mighty Networks So you don’t have to try each one of them.

It can be time-consuming to read through this review. If you’d like to multitask go to this channel by Tricycle Creative on YouTube to listen to their review. You can tidy up your space and make a cup coffee while listening to them on the background.

If you prefer to read, then let’s get started.


Thinkific vs Kajabi Thinkific Pros And Cons

Both Kajabi and Thinkific are platforms that can help create content for learning. While both offer almost identical features and tools, each one focuses on different ways to deliver it.

For instance, Kajabi is geared towards providing marketing tools such as sales automation tags. It also has a landing page and an email builder, while Thinkific includes a website building tool. Both might sound similar, but each has an entirely different goal.

Kajabi can help you with your sales funnels, while Thinkific is your best bet for those who are focusing on creating several courses. If you need to create additional leads to promote your courses Kajabi could be suitable for you. It can assist you in your marketing plan to get more interest.

Because Kajabi is focused on the sales and marketing part of your course it has its limitations. As opposed to Thinkific, Kajabi doesn’t offer certifications. Thinkific offers a free trial for those who are still creating their online presence. Kajabi, on contrary, provides a 14-day free trial.

You’ll also have to sign up to the growth plan rather than their base plan if intending to eliminate Kajabi’s brand in your courses.

However, Thinkific offers a website and a course-building tool. The number of courses available will depend on the plan you select.

In the final analysis, it comes down to the goals you’d like to achieve. If promoting your course is not your top priority and you’re looking for a way to make it so the ultimate winner would be Thinkific. Furthermore, this platform could help you test it first since they offer a free plan that includes all the essential features. If it is successful for you, then you can upgrade it into their premium plans.

If you’re an expert digital marketer Kajabi might have the tools for marketing you require. If you’re just starting out in the field of online courses then Thinkific is the best choice for your needs.

Thinkific Pros And Cons

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Thinkific Vs. Teachable

Teachable is also another competitor that fares well against Thinkific. It was established in 2014 and now has over 23 million students as well as 83,000 teachers.

While both are similar with their respective projects, Thinkific focuses on offering superior design and Teachable provides more analysis of marketing features.

Teachable does not offer an unlimited plan, as does Thinkific. But their basic plan is cheaper than Thinkific. We suggest using Thinkific’s free plan first if you’re just testing whether course creation is a suitable business option for you.

Moreover, Teachable has better data analysis tools that can be utilised. It will significantly help your marketing strategy. You can also run more marketing campaigns that will be successful. Furthermore, it includes marketing tools that can be added to your student’s journey.

However, it is important to be aware that Thinkific has more security. It can keep more maximum uptime than Teachable. It also comes with more security features that will keep you and your students secure from being hacker-infested.

While both platforms offer the same list of marketing capabilities but it’s more affordable to use the Thinkific free plan. Although Teachable provides better analytical marketing tools, it might be more worth it to sign up for Thinkific’s free or basic plan, as you’ll get the same means.

In the long run, Teachable may be more affordable, however the features they offer vary. Which one you choose will depend on what you need. In addition, Teachable is more constrained by its payment options.

Both platforms offer an unlimited amount of videos as well as students on the premium plan. Even if they don’t provide unlimited courses, both provide costs that aren’t excessive. However, as we said earlier, you can use the basic features of the Thinkific free plan on its own which is something Teachable does not offer.

Thinkific . LearnWorlds

LearnWorlds was established in 2014 to provide a platform for small course providers. Since then, they’ve expanded into catering for larger providers, by introducing more advanced features and plans.

Thinkific as well as LearnWorlds make very close comparison. While it could appear to be an argument over who’s superior but it’s all about the features you’re seeking.

As an example, Thinkific has a more user-friendly interface. They provide a free plan, which makes them a good choice for course content beginners or for single course creators. They’re marketed towards individual creators of courses, but they can also cater to larger institutions.

On the other hand, LearnWorlds is better suited for large corporations, establishments or course providers. While they don’t offer any free plans however, their 14-day trial is enough to check if they are the right fit for you.

Both platforms offer advertising tools comparable to one another. In addition, you are able to integrate your marketing integrations to help with your campaigns.

Thinkific is more preferred if you’re looking for an interface that’s easy to use. You can easily browse and modify your information using the drag and drop editor. It’s very functional and accessible. You won’t be needing to take time to learn how to use the platform.

LearnWorlds however, can be intimidating, particularly for novices. It’s important to give yourself time to get used to the platform. Even though it’s an arduous learning curve, you shouldn’t be able to overcome it once you’ve got the hang of it.


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Learning how to use LearnWorlds can be more challenging since there aren’t a lot of tutorials to choose from. Their customer support is not as quick as Thinkific.

If you’re an institution or academy large organization, then LearnWorlds might be the best choice for you. If you’re just starting out or offering a handful of courses only, then Thinkific is an ideal choice.

Thinkific Vs. Podia

Thinkific as well as Podia both share similar prices at the beginning. Both offer great solutions to help you build the online courses you want to offer.

Podia is easier to use and has better video presentation features. It’s not as interactive as Thinkific, but should you use videos for your courses, this may be a better choice for you.

Podia also has marketing options like bulk emailing. With Podia you can create one-off newsletters or simply to a targeted group of clients. To help with your business, they also offer a feature that allows you to track the performance of your emails. It is possible to send drip campaigns.

It also has other features that can help build your website as an online learning course. It is also possible to organize webinars and distribute replays of your live webinars. Additionally, webinars can be scheduled in advance or even live.

As for connecting with students, Podia has a live chat feature. Your students can use the chat to contact you directly.

Each of Thinkific and Podia are able to integrate with other platforms like Zapier, Google Analytics, and Paypal. The only distinction is that you have two levels of integration when using Zapier. Limits will also differ dependent on the Thinkific plan you choose.

So which one is the best?

Podia’s price is less expensive than Thinkific but it comes with most of the tools for marketing you require. You can even offer memberships and digital goods in conjunction with your classes, while for Thinkific it is only possible to sell classes alone.

It’s also simpler to use compared to Thinkific. However, it’s not as flexible as the latter.

Apart from Thinkific’s drag and drop feature as well as their CSS and HTML code, you also have access to its CSS as well as HTML. Furthermore, the free plan allows users to see what can accomplish using Thinkific. The only drawback is that it does not provide all the marketing tools you’ll need to promote your classes. Thinkific Pros And Cons

If you’re hoping to provide the same experience as a classroom, then Thinkific will be the ideal choice for you. If you’re looking to sell digital products or memberships with your course, then Podia could be the ideal option for you.


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Thinkific vs. Mighty Networks

Mighty Networks is a good platform for connecting with your students as they offer membership sites. The two platforms Mighty Networks and Thinkific offer free plans that let you test the waters. If you’d like to take advantage of their paid plans, Mighty Networks start at $23 per month and go as high up to $81.

On the other hand, Thinkific’s paid plan starts at $49 per month , and could go up to 499 dollars per month. Furthermore, the cost can also increase, especially if you need more features or tools for your online courses.

Mighty Networks, on the contrary, is focused on building an active community. That’s why they offer membership sites as well as other tools that can help bring people together. Thinkific Pros And Cons

If you’re seeking to improve the interaction of your community, then Mighty Networks is just the tool for you. Additionally you can easily charge your members using this platform. It’s also available in all their plans including the free one. Thinkific Pros And Cons

But, Thinkific has better sales and marketing tools when compared to Mighty Networks. Even though Mighty Networks is more reliable with community engagement, Thinkific can offer students greater engagement with their courses or resources.

Thinkific is a good platform that can work well regardless of whether you’re a small company or a major enterprise. You can quickly scale your business using Thinkific. Furthermore, the platform provides a wide range of pricing options. It is also possible to have the plan tailored to suit your specific business.

Apart from custom plans, you will also have more freedom with how you want to showcase and promote your online course using Thinkific.

Mighty Networks is also a good choice for selling courses. However, this platform is better suitable for those who are focused on growing your brand’s reach and community. It’s even able to help you establish membership sites without spending too much.

Additionally, Mighty Networks offers cheaper plans when compared to Thinkific. It’s a good budget option, in case you are finding the latter to be too restrictive for you.


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Wrap Up Thinkific Pros And Cons

What is the best platform? In some of these areas it seemed like there was going to be a mix of opinions and there were no obvious winners. It’s not enough to stress this point – the best platform will be the one that’s best appropriate to your objectives and your company.

Let’s begin with Thinkific.

If you’re in search of an online platform that includes all the necessary tools for starting your business, then Thinkific is perfect for you. Not only do they offer an affordable plan, but they can also be utilized even if you’re new to this kind of company or have grown into a huge business.

Kajabi is better suited for those who are more focused on marketing and generating an online presence that is gaining traction.

Teachable is an excellent tool for teachers who are looking to monitor your performance. It can give you the data you need to improve your courses.

LearnWorlds can assist establishments, and academic institutions create online courses at a low cost.

Podia is an excellent budget option for Thinkific. It can also assist you to connect with your students more efficiently.

Last but not least, Mighty Networks can help you create the best community and membership for your course. If you want to build this kind of community for your students and students, then Mighty Networks.


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